Writing Sample

What Is CBD?

Let’s Get Brainy!

CBD stands for Cannabidiol. It is one of the 113 cannabinoids, a natural chemical in the hemp and cannabis plant. Cannabinoids is a group of chemical compounds that acts on receptors in cells. Receptors are protein molecules that signal to cells; once a chemical is bonding to it, it changes the electrical activity of a cell.

So Then How Does CBD Work?

CBD attaches itself to the cell receptors therefore changing its electrical activity that changes what’s going on in your body and makes it balanced. That’s why CBD works for pain, anxiety and inflammation, epileptic seizures and sleeplessness and even some skin ailments.

Don’t Get Swindled!

CBD is very popular since the laws on cannabis and hemp products have loosened in New Jersey and through out most states. It’s sold online and some alternative health food stores. These products vary in cost from $30 to $130, if you are paying more than that it maybe a bad quality! Watch out for CBD oils that are a low grade or even are sold for $300!

 Read The Label

A leading holistic cannabis educator Rx Mary Jade explains what to look for in a good quality CBD. CBD is sold in different formats such as oil, tincture, body cream or gummies. Depending what your ailment is you may want to pick one of the formats. Generally you want to see on the label “full spectrum”, says Rx Mary Jade, it should state that it has cannabinoids or cannabis as one of the list of ingredients and preferably have an organic seal of approval. Remember CBD is not FDA regulated so anyone can sale it with out any standards of how the products is made and labeled; stay away from any ingredient that states its from “hemp seed” oil. You want a maximum strength of at least 250 mg and ingest about one ml per dosage. Rx Mary Jade recommends the following CBD products: Charlotte’s Web, Haleigh’s Hope and Elixinol.

Tincture, Oil, Cream Or Gummy?

A tincture is alcohol based as appose to oil is mixed with “a fatty mediums such as coconut, avocado, MCT oil to name a few”, says RX Mary Jade. “Most store bought ‘tinctures’ are technically just infused cooking/edible oils rather than the true nature of a tincture being alcohol based.”, she says. Oil is considered another word for a concentrate such as Shatter, Budder, and Live Resin, which are a type of cannabis concentrates.

A cream is a mixture of various ingredients that is thick infused with cannabinoids or cannabis and applied directly on the skin. It works best when it is used with another CBD product, like a tincture.

A gummy is just like a gummy vitamin you see at your local drug store but infused with cannabinoids and possibly other complimentary ingredients. If you are looking for quick relief you want to take a tincture because “the alcohol in it breaks the brain blood barrier” says Rx Mary Jade. She also says that gummies are “good for everyday use, if you can’t tolerate pills or the taste of tinctures”. However gummies are made with sugar and can cause inflammation, which defeats the purpose of taking any CBD products.

A cream is great in conjunction with other CBD products, it helps with acute strains, pains and bruises. It can also help with psoriasis and eczema.

Yoga & Massages With CBD

Massage therapy and yoga sessions with CBD creates a “turbo boost of a sense of relaxation” says Rx Mary Jade. She states that it “stimulates the parasympathetic nervous system”. The parasympathetic nervous system “conserves energy as it slows the heart rate, increases intestinal and glad activity, and relaxes sphincter muscles in the gastrointestinal tract.” (Science Daily). In restorative yoga with CBD you experience a clear mind (even thought it’s not psychoactive), especially for those who are unable to reach full relaxation in a drug free way.

 

 

Monetizing Your Social Media Marketing With Your Partners

Make your B-to-C social media into a B-to-B moneymaking machine. Yes, it is possible!

What are THEY doing?

Many companies use social media to engage with their fans and followers for the soul purpose to have them buy their products and or services, however they are missing a logical key component.

Take a deep look at whom your partners are.  If you are a software company, you maybe partnered with several PCs, if you are an APP you maybe partnered with several companies who utilize it to drive customers’ business. A real example would be Apple partnering with Google by letting them use their IOS system to install their maps and internet search.

How to do it

Now that you see the possibilities, here is how you implement it. Lets start with a real partnership like Panasonic and the Sacramento Kings. “Sacramento Kings and Panasonic Installing State-of-the-Art Video Board for Revolutionary Fan Experience.”(NBA.com/kings/news)

Panasonic sends a proposal to the NBA to market the Sacramento Kings games on their social media, organically and with paid social, under a paid sponsorship. The NBA would pay for the social media ads, the hours needed to implement and to run the campaign, plus an advertising fee. In return, the NBA receives analytics and of course cross promoting of potential markets they have not hit yet.

Forecasting it

There is a way to forecast what kind of ROI results the partner(s) will receive which is based on this formula: number of fans/followers the paid ad social platform is running on + the reach the target market + average ratio of ads = partnership forecast. This gives an indication of how efficient the ad is. A key point to note is to know what your partner’s end goal is for this paid sponsorship is, which will determine your strategy and your target market.

Using the right tools

There are several tools needed to assure you are giving your partner great, note worthy analytics such as:

Google Analytics – is used to track traffic on to a website. Make sure you use a pixel (your IT or SEO person will know what that means) to track where people are going once they have landed on the landing page.

HootSuite – is great for tracking the overall performance of your campaigns. It tracks the conversion rate of several ads at the same time. It includes how well it does with any demographic you are filtering and can create reports with graphs for those who are more visual than number driven.

TOMO! – This APP is something a bit more special; you would most likely need it if you were in the retail or university industry. You are given a QR code that people can scan which can land on anything within the TOMO! app, people can also surf social media accounts at the same time. It can create helpful analytics on scanning hot spots including live chats and up to the minute calendars for Universities.

Hiring the right person for the job

Don’t hire someone who is fresh out of the college dorms or one of your favorite niece or nephew, this is real money we are talking about and it should be taken very seriously. Hire someone with result driven paid social media marketing experience, if they can talk numbers to you and get excited over mega data on an excel spread sheet then you should hire them on the spot!

(published in NJ Tech Magazine April 2016, p.12)

Job Search goes SOCIAL

Job searches and postings are now on multiple social networks, and I am not talking about LinkedIn. Individuals are starting to be innovative by how to attract the right people who can get them hired into the dream job that they are looking for. I for one am one of these people.

Companies are doing the same thing. I recently was asked to send my resume to a company that wants to use social media to attract certain candidates via social media, besides LinkedIn. The responsibility for this position also includes analytic which means that the company is looking for a very target market for their candidate, which is of course very possible!

What about me?

How can you use this info for yourself? I have no problems sharing this with you. UPDATE your linkedin account. If you don’t have one, create one, and stop living under a rock. Second create a twitter account. To most of you twitter seems a bit primitive and possibly a bit retarded, but its not. Twitter is an incredible useful tool! Think of it as a Google search but for getting you connected with all sorts of people, from the weird to certified CEOs of companies. (Certified means that Twitter verified that this person is really who they say they are and has a small blue circle-ish icon next to the name).

After you have created and updated your linkedin and twitter account, start posting all sorts of useful information about you. This is the part that can be a bit more fun searching for jobs then sending your digital resume to no where land on career builder, or what ever. On your Twitter account, you can have more personal tweets, but you don’t want to be too personal. Tell people what you are passionate about, work, and hobbies. I even went so far to tweet about some of my fears I have while interviewing. Everyone knows interviews are so nerve racking, especially if you are as passionate as I am. (sorry for the ruthless self promoting).

Do you have experience?

Hell yes I do! I recently tweeted last week on election night. I was glued to CNN with my laptop on my lap tweeting and retweeting other’s post from various sources. It was fun and exciting for me. But lets get back to the focus of this blog, it help me gained 30 new qualified followers. When I say qualified I mean these followers I gained were from social media companies or individuals from the same field. YOU can do the same thing! Just about anyone with a social personality is on twitter and some of them are hiring managers that can help you get your foot through the door. Now its up to you to wow them with you human non digital side. Go get them!